Toolkits + Templates

No need to reinvent the wheel. Download the tools you need to help you market, promote, and sell your book.

Template

The Book Marketing Plan

Every successful book starts with a well-developed book marketing plan. Our customizable template is easy to follow and includes sample marketing campaigns you can apply to your book marketing efforts immediately.

Toolkit

The Self-Published Author Marketing Toolkit

Our all-in-one toolkit includes the Book Marketing Plan template,  customizable tip sheets, press releases, budget spreadsheets, timelines, checklists, and more!

Toolkit

The Bookstore Kit

Do you want your book in bookstores, but don't know where to start, who to contact, or what to say? This Kit includes a list of U.S. bookstores, contact information, tip sheet templates, step-by-step scripts, e-mail templates, promotion templates, and more!

Template

Tip Sheets

Your tip sheet is the most valuable and shared marketing promotion for your book. Successful books have well-written tip sheets. Download a package of 5 easy-to-use tip sheet templates and customize them for your book.

Toolkit

Book PR + Media Kit

This kit includes everything you need to publicize your book for radio, television, and podcast interviews, newspaper articles, and other media promotions. Includes a list of US media outlets, press release templates, and more!

Template

Marketing Budget Spreadsheet

You can write a book, but budgeting marketing costs can be challenging! Our book marketing budget spreadsheet is a great place to start. 

Free

Additional Resources

Press Release Templates (3)

A press release is your formal communication with the media regarding promoting your book. Download our easy-to-use templates to write a press release for your book today!

Focus Group Questions

Your focus group is crucial in understanding your audience and their expectations and needs. Download this list and begin learning more about your target audience and how to market and promote your book to them.