And why do you need one? The book marketing plan is the first step in marketing, promoting, and selling your book. Learn what it is, how to write it, and how to use it to market your book and increase book sales.

The Overview is the first section of an effective book marketing plan. Learn what it includes and how to write one for the book marketing plan of your book.

Understanding your target audience can make or break your book sales. We share why knowing your target audience is important and steps you can take to determine the target audience for your book.

A press release is your formal communication with the media regarding your book. Learn reasons why a press release may be necessary for your book, as well as when and how to send it.